7 Reasons your Business should have Online Marketing
Also called internet marketing, online marketing is involves marketing your business using online platforms (Google, social media, emails, and in-apps). Online marketing is the modern way of reaching your customers faster and more
efficiently. If you use traditional marketing only, then you certainly risk losing your target customers, weakening your brand. This will ultimately keep your products and services out of reach. Therefore, having an online marketing
strategy is the way to go if you want your business to succeed.
Below are some reasons why an online marketing strategy is good for your business.
1. Target audience exposure. According to reports by experts, 1.32 billion people bought goods and services online in 2014 and an estimated 2.14 billion are expected to buy in 2021. The number will keep increasing. No doubts. So that’s where your customers are. Don’t joke with online marketing at all.
2. Measurability. Online marketing helps you monitor, track and measure the effectiveness of your marketing strategies. You are able to see the results of your marketing campaigns immediately, and analyze what works and what doesn’t work.
3. Efficient competition. No matter the kind of business you do, as long as you have a competitor, online marketing remains your best bet. This is because your competitors are also
there looking for customers 24/7. So you must go digital and strategize with innovative ideas, marketing your brand in a way that distinguishes your brand from your competitors’.
4. Relationship and reputation building. Your business website if professionally coded naturally attracts the right customers and projects your brand. Furthermore, promoting
your website on different platforms, including Google, social media, emails and in-apps, helps you build a robust relationship and brand with your customers.
5. Better revenue. An effective online marketing gives higher conversion rates and generates more profitable leads than traditional marketing techniques. More leads usually will most definitely translate to higher revenue. Additionally, online marketing saves cost because your digital marketing campaigns often reach more people than traditional campaigns (radios, television, and billboards).
6. You can do it anywhere. The interesting is you can do your online marketing from anywhere. You can stay in the USA and target customers in Nigeria, Ghana, and even entire Africa. Very
convenient!
7. It strengthens your brand. Online marketing provides the opportunity to rub your brand on the face of your customers anytime you want. With online marketing, you can target and interact with your customers better while at the same time tracking and measuring your marketing efforts. Traditional marketing lacks this capability.
Now, you have seen many reasons why you should have your online marketing strategies
in place. Don’t be the last to do it.